Media Framework

It is believed that our TVs and PCs will continue to merge into one device, with entertainment companies looking to bring their content in an interactive form on whatever that device turns out to be. Playstation and Cartoon Network wanted to create a concept that combined a "lean forward" experience (like working on a PC, or playing a game) with a "lean back" experience (like watching TV).

Adult Swim has developed strong, innovative brands that have created cult-like fan bases. Beyond supplying ondemand viewing, Adult Swim wanted to take advantage of the online medium itself and provide users with an experience that matched their desire to consume.

Today, kids are growing up with the internet, and in many ways it is their new playground. No matter where their audience goes to play, Cartoon Network wants to be there. Forseeing that the broadband channel was becoming a reality, they decided to take their TV experience online.

From Ok Go to Home Star Runner, the internet has become a marketing machine that can breed cult-like fanaticism. Traditional media companies looking for the next big thing are now turning to the internet to fill their lineups. It only made sense that Turner would try to create a comedy broadband network capable of growing and finding grassroot comedians, actors and directors.

SonyBMG is a legendary giant in the music industry, with local artists and international superstars, its vast library contains some of the most influential recordings in history. Facing an evolution of change in the digital age, SonyBMG wanted to explore new ways to offer their library to its consumers.