SEO (search engine optimization) refers to the tailoring of web based content so that search engines like Google can traverse it and index it more efficiently. By the very nature of how Flash is distributed (binary files), it is not easily searchable, indexable, or deeplinkable by search engines. In this tutorial you will learn how to architect your Flash modules and entire Flash websites to be more accommodating to search engines. This comes with the immeasurable benefit of your content being searchable by millions of people and you can also use this as a method to display your content for users without the Flash plugin.