Dreamsocket created a dynamic, ad based online video gallery and viral player which focused on making content and functionality the star. The gallery based its interaction model on popular video sharing sites since they provided familiarity and ease of use, as well as separated browsing and video details into distinct views. By maintaining these distinct views for each task, the application was able to have each section accommodate a much larger depth of content for its focus. The key was to ensure that the experience wasn’t disrupted when switching between them. Instead of a complete refresh, the application contents morphed to signify the change and reveal the view, while the video remained consistently placed and playing. This made it simple for users to explore and view Adult Swim’s vast library in a seamless fashion.
Digging into the gallery, users were allowed to browse, sort, view, rate, email or grab embed code on any video that they found interesting. By giving them the ability to deeplink to any content or share it with a viral player, Adult Swim broke down the discovery and interaction walls to their content. Users became the new promoters.
With the ease of access to content, visitors kept coming and they kept bringing their friends. The average video views on the site are on a constant rise, all monetized with targeted advertising.